15 non-obvious trends that will give you an unfair advantage

Rohit Bhargava: Trend spotting is not a term I agree with because I think that trend spotting is the same thing as looking at eggs and flour and sugar on a shelf and saying, ‘That’s a cake.’ It doesn’t work that way. You don’t spot trends. You spot ideas.

Nobody can accurately and consistently predict the future but by observing and curating ideas, you can uncover accelerating trends, see things other people miss, and position your business to profit from these upcoming opportunities.

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In 1982, John Naisbitt wrote a book called Megatrends. It became a huge bestseller and he made the term “high tech high touch” a household phrase that we still use today.

Unfortunately, Naisbitt’s trends were so big and unfolded over decades that they weren’t immediately actionable.

In steps Rohit Bhargava. Rohit publishes a yearly book called Non-Obvious: How to Think Different, Curate Ideas and Predict the Future.

Rohit says, “A great trend is a unique curated observation about the accelerating present. Great trends are never predictions about the world 20 years from now. Those are most often guesses or wishful thinking.”

Another trend forecaster, Chris Sanderson, describes trends as “profits waiting to happen.” That’s clever but to turn trends into profits, you have to act on them.

In today’s show, Rohit and I discuss some of the non-obvious accelerating trends he sees happening right now. We then talk about how to apply those trends to the work financial advisors do.

Listen to the Convo with Rohit Bhargava on Trends

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Rohit has done the hard work for us. He spends a year traveling the world speaking at and attending conferences. He reads voraciously. And then he collects, curates and makes connections between seemingly disparate ideas.

At the end of the year, he sits down and pulls it all together into the latest installment of his Non-Obvious series of books.

trendsThe 2017 edition of the Non-Obvious series features 15 new ideas that will shape business in the year to come. Each trend features supporting stories and research, as well as ideas for how to apply the trend to your own business.

For a quick take on all 15 trends for 2017, read Rohit’s blog post.

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Steve is the founder of Belay Advisor and a NYT bestselling author, podcast host, speaker, and financial advisor coach.

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