Get rid of your “obligatory” vision

Vision

VisionIt’s become cliché to say your business needs a vision statement. And by now, many businesses have one. Unfortunately, most are what I call an “obligatory” vision.

Subscribe to Steve's Podcast

An obligatory vision is simply one you put together because you heard or read somewhere that all successful businesses have one. So, you developed it, checked off the box, and then moved on to the important stuff related to growing your business.

I get it. You are busy and you have to bring in revenue and profit to meet payroll.

HOWEVER, the very best advisors understand that a vision is not some flaky, obligatory thing to be checked off. Rather, done right, it’s a potent business tool.

Twitter Challenge

Recently, I came across a vision statement from a well-recognized company that I feel captures the essence of what a great vision statement is all about.

Here it is…

To help people of all ages express themselves on their piece of the Earth.

Any idea who this company is? I guarantee you will never guess it.

Just for fun, tweet this article with your guess using #visionchallenge before you continue reading. The name of the company is mentioned at the end of this article. Don’t peek!

This company’s vision statement hits on all five points of what makes a great vision.

Company Vision Points

Your vision should inspire you and be so powerful that during the darkest times in your business, it’s the one thing that you can reconnect with and help keep you moving forward.

An inspiring vision cannot only galvanize a company, it can also galvanize a nation. Consider this…

In 1962, President Kennedy gave a speech at Rice University and laid out a vision to become the world’s leading explorer of space. In his memorable language, he said,

We choose to go to the moon. We choose to go to the moon in this decade…not because {it is} easy, but because {it is} hard, because that goal will serve to organize and measure the best of our energies and skills, because that challenge is one that we are willing to accept, one we are unwilling to postpone, and one which we intend to win.

Despite challenging setbacks over the following seven years including Kennedy’s death and the deaths of three astronauts in 1967, NASA rose to Kennedy’s challenge and in 1969, Neil Armstrong stepped foot on the moon.

The vision of landing on the moon propelled NASA to an achievement that has not been duplicated since by any other country. Likewise, your business vision should propel you to ever-greater heights, too.

Vision Example

Here’s where I should give you a few examples of financial advisor vision statements that incorporate the five points I shared above. But, for your benefit, I’m not going to.

Why not?

Because giving you examples shortcuts the process. To make your vision powerful, you have to go through the “painful” process of developing your own.

I’ve seen it happen too many times where advisors take bits and pieces of somebody else’s vision and then call it their own. Unfortunately, this cut and paste process leaves you with a cobbled together vision that in no way shape or form can connect with you at the intrinsic level necessary to propel you to greatness.

As author David Hawkins wrote,

To be a success, it’s necessary to embrace and operate from the principles that produce success, not just imitate the actions of successful people—for to really do what they do, it’s necessary to be like they are.

You can’t imitate your way to a great vision but you can embody the principles behind a great vision and create your own.

The vision I shared earlier should give you an example of how one company got it right. To develop your own, follow the five points I mentioned earlier. Come up with multiple versions. Sleep on them. Eventually, you’ll keep coming back to one version and that’s the one you need to go with.

And the Answer Is…

So what’s the name of the company whose vision is, “To help people of all ages express themselves on their own piece of the Earth?”

It’s Scotts Miracle-Gro.

They’re the world’s largest marketer of branded consumer lawn and garden products.

Can you see how their vision is in perfect sync with their business and fulfills the five points I made earlier?

Now, go and develop your own vision. And once developed, share it with your clients and prospects. Promote it on your website and in your collateral material. Let it be your polestar in keeping your business on track.

Helen Keller was once asked what would be worse than being born blind. Her response was,

To have sight but no vision.

So insightful.

What’s your vision? Share it in the comments below.

Photo Credit: Christos Tsoumplekas (Back again!) via Compfight cc

The following two tabs change content below.
Steve is the founder of Belay Advisor and a NYT bestselling author, podcast host, speaker, and financial advisor coach.

1 Comment on Get rid of your “obligatory” vision

Leave a Reply

Your email address will not be published.


*


Wishlist Member WooCommerce Plus - Sell Your Membership Products With WooCommerce The Right Way .