If You Had No Fear…

Munch The Scream

IF YOU HAD NO FEAR, WOULD YOU  be running your business and living your life exactly the way you are today? The following chart will help you determine just how much fear rules your life. Take a look at the two columns. How many “Fearful” items describe you? The more closely you resemble the “Fearless” column, [...]

Robo-Advisors and Real Advisors Will Soon Converge

Robo person

ROBO-ADVISORS AND REAL ADVISORS each have what the other wants. Robo-advisors, for all their bluster about empowering do-it-yourself investors with high-tech portfolio management wizardry, will ultimately morph to advice-giving firms with cool technology. Real advisors, the flesh and blood professionals who meet eye to eye with clients to give investment and non-investment advice, covet the [...]

How Advisors Can Stay Relevant in a Rapidly Changing Industry

Financial Advisor

With the stock market hovering near all-time highs and your advisory business likely hitting new revenue peaks, what’s an advisor to worry about? Plenty. Consider these snippets from recent media reports. “Fewer investors across all age groups are using traditional advisors as their primary provider of financial guidance.” “Younger investors are not as interested in [...]

For Millennials–Life Stops When the iPhone Dies

People Millennials

Referring to the very rich of the Gilded Age, F. Scott Fitzgerald wrote, “They are different from you and me.” Likewise, the Millennials and Gen X are different from their Baby Boomer predecessors. As a tail-end member of the Boomer generation whose Millennial daughter just graduated from college, I can assure you—The next generation will [...]

5 Ways to Multiply the Value of Your Brand

Slide1

Why is it that 30 million people will pay 342 times more for a Swiss brand watch than a $2 Chinese watch—when both of them perform the exact same function of telling time? Huh? Here’s a fact. A watch exported from Switzerland costs, on average, $685. By contrast, a watch exported from China costs, on [...]

6 Low-Cost Ways to Use “Surprise” as a Marketing Strategy

Marketing

On my way home from a recent event, I got a call from one of my daughters who said, “Dad, can you stop at Taco Bell and pickup Volcano Nachos without beans and a Pepsi?” Fast food again, great. Little did I know that a marketing moment awaited me. I place my order at the [...]

The 90/1 Lesson of Business Income

Dan Wilson

Could 90% of your business income come from just 1% of your ideas? Dan Wilson, a singer-songwriter and visual artist, fronted Semisonic, one of my favorite bands from the 1990s. In recent years, he focused on songwriting and co-wrote monster hits for Adele, Dixie Chicks and Dierks Bentley. Interestingly, Wilson estimates he has written 500 [...]

5 Creative Ways to Grow Your Business From the World’s Greatest Artists

Pablo Picasso photo

Artists and advisors face many of the same challenges in gaining a paying audience for their work. Both have to: Be great at what they do. Get their “work” out in front of people who can see it. Convince people that what they offer is worth exchanging money for. Keep their clients happy so they’ll [...]

Get Rid of Your “Obligatory” Vision

Vision

It’s become cliché to say your business needs a vision statement. And by now, many businesses have one. Unfortunately, most are what I call an “obligatory” vision. An obligatory vision is simply one you put together because you heard or read somewhere that all successful businesses have one. So, you developed it, checked off the [...]

To Grow Faster, Don’t Forget This

Grow

There is a Zen story about a monk who was practicing a breathing meditation outdoors by a lake. Over and over again his teacher kept telling him to focus on your breath, focus on your breath, focus on your breath. Eventually, the monk became restless and bored so he asked his teacher, This breathing meditation [...]